A FREE must-attend online event for brand marketers
9am - 11.30am ET / 2pm - 4.30pm BST, May 6th @Home
With COVID-19 completely changing our daily lives, marketers are finding it a challenge to connect with their customers in a meaningful way. Now, more than ever, it's important for each of us to communicate with empathy, be more thoughtful with our messaging and offer help to one another in the current times.
Join us for a free event in the comfort of your home, as our experts share how to elevate the cross-channel customer experience, increase loyalty and maximise ROI.
Learn from some of the industry's finest email marketers. Lea Palomba, formerly of Ebay, will join Holistic Email Marketing's Founder/CEO Kath Pay, and Eloise Shuttleworth from Iterable, to discuss how you can take your email lifecycle from "business as usual" to truly customer-focused and how that will generate better results for your email marketing programmes.
The event begins with a warm welcome by your host, Adeola Sole of Holistic Email, then followed by three expert presentations. You'll then have time to quiz our experts afterwards in the panel discussion and Q&A, to find out how you can make lifecycle marketing work in your own email programme.
Recordings will be available immediately after the session is finished, so if you're not available at the time, sign up and watch them at your leisure!
2.00 - 2.05 PM - Welcome,
Adeola Sole, Holistic Email Marketing
2.05 - 2.35 PM - Let’s Get Personal - how to create a winning lifecycle strategy, Eloise Shuttleworth, Iterable
2.40 - 3.10 PM - Marketers to do list: spring 2020 edition, Lea Palomba, ex eBay and Monster Worldwide1
3.15 - 3.45 PM - How Holistic Testing can help to optimise your lifecycle programmes for optimal results and insights,
Kath Pay, Holistic Email
4.00 - 4.30 PM - Panel Discussion & Q&A,
Adeola, Lea, Eloise & Kath
PLEASE NOTE:
You will need to register for the panel additionally to registering for the presentations
2pm BST / 9am ET
Welcome &
"Let’s Get Personal - how to create a winning lifecycle strategy"
– Eloise Shuttleworth, Iterable
Did you ever think it shouldn’t be so hard to use your data to keep your customers engaged throughout their lifeycle? That winning customers who end up staying loyal to your brand shouldn’t be such an uphill battle? Join us for an in-depth discussion as we share how to elevate the cross-channel customer experience, increase loyalty and maximise ROI. We’ll take a deep dive into personalisation techniques, whilst also discussing optimisation, customer journey mapping and much more.
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2.40pm BST / 9.40am ET
"Marketers to do list: spring 2020 edition"
– Lea Palomba, ex eBay and Monster Worldwide
The past months have seen a slow down in many organizations and it has impacted the marketing functions as well. As customers will be looking for a new sense of stability, how can marketing teams priorities pivot to meet their newfound needs? What themes are emerging across industries and are there gaps?
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3.15pm BST / 10.15am ET
"Optimise your lifecycle programmes for increased results and insights"
– Kath Pay, Holistic Email Marketing
Many of us struggle with A/B Split Testing our regular promotional campaigns and sadly totally neglect our automated, lifecycle programmes. This is to our detriment as setting up continual Holistic Testing streams for these programmes, can reap not only increased revenue but also provide us with insights on a customer on a per lifecycle stage basis. Join Kath to find out how to join the advanced email marketers who are continually & easily optimising their automated programmes.
Adeola has numerous experiences in the retail, media and travel industries. From high-end fashion to fast speed trains, she’s consulted on successful data-led eCRM strategies and implemented growth opportunities with the customer journey as a key focus.
Having worked with various ESPs such as Braze, Exact Target and Emarsys she is able to help you deliver your campaigns from start to end.
Eloise is a customer success and mar-tech leader, helping businesses around the world to maximize their usage of marketing automation platforms and execute best-in-class growth marketing strategies. Today, Eloise channels her love of high-growth companies and passion for creating exceptional customer experiences into launching, growing and leading go-to-market teams, having most recently opened Iterable’s first international office in London.
Lea Palomba is a transformational leader working in Marketing Operations with a focus on scalable and cost efficient solutions for modern organizations.
With an international professional profile, she brings a broad range of experience covering marketplaces - ecommerce and jobsite, oil industry, hospitality and automotive industry, always with the customer and innovation in mind to develop sophisticated customer experiences.
Kath lives and breathes email marketing and is recognised as an international email marketing thought leader. She devotes her time to developing customer-centric e-commerce journeys using a holistic, multi-channel approach. A recognised thought leader and industry veteran of over 20 years, Kath is a regular author, expert contributor, international Keynote speaker, and trainer. She has helped hundreds of brands with their strategy and email programmes, including: Barclays, Hiscox, Facebook, Ebay, Marks & Spencers – just to name a few.
